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About

SUSTAINABLY SOURCED

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Trained at The University of the Arts London in sustainable textile design, it is of great importance to us that our prints, which reflect the variety and beauty of nature, are also sustainably made. We are paying attention to the environmental impact of the manufacturing processes and keep the production in England: The fabrics are digitally printed in London and Worcestershire. For our wallpaper we do not use vinyl. Our prints are printed on non-woven papers, which have a significantly lower carbon footprint than vinyl wallpapers. (Vinyl wallpapers are made of PVC Polyvinyl Chloride which is the most environmentally damaging of all plastics). Our wallpapers are sustainably produced in the north of England.

luxury wallpaper with tropical palm leave pattern by Good & Craft

DESIGN TO REDUCE 

ENERGY & WATER USE

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We believe in low-waste production to avoid creating more than is needed. Therefore are all our fabrics and most of our wallpapers printed to order in England, just for you.  

 

Digital textile printing is an increasingly important method in the textile industry. Due to the technique‘s reduced environmental impact, it could lead the industry into a more sustainable future. One positive aspect is that the colours are just added where demanded, which results in having less wastage of dyes. In addition, is the technique of digital printing reported to use 45% less electricity and 30% less water than other printing processes. In 2012, only 1% of the fabrics worldwide were printed digitally, but since then became increasingly popular in the textile market.

lake in forrest by Good & Craft
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PRINTED IN LONDON

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We are aiming to preserve the craft of locally made products. All our patterns that we are printing on soft velvet fabric are printed in London and then hand-crafted in our studio into opulent cushions. The cushions are stuffed with a 100% duck feather pad, that has been made in the UK. Every cushion is printed and made to order - just for you.  

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© 2025 Danja Good for Good & Craft 

Ⓡ Good & Craft is a Registered Trademark

The designs/patterns on this website are Registered Designs © Danja Good. All rights reserved.

 

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IMPORTANT INFORMATION
 
Hanging wallpaper is a delicate craft. Please have your wallpaper installed by a professional and experienced wallpaper installer. Whilst crafting beautiful, high-quality products is of great importance to us, a slight shift in colour may occur for each batch during manufacture. Therefore make sure you're ordering all the rolls you’ll need in one goOrdering additional rolls at a later date may result in that batch being sold out. We strongly recommend getting some hanging advice from a decorator to take the correct wall measurements and helping you to calculate the correct amount of wallpaper needed. If you need assistance in calculating the required roll estimate, please get in touch with us prior to placing your order. It is also highly recommended to order a sample of the wallpaper or fabric you are interested in before making your final purchase. Colours and pattern dimensions may appear to be different on screen. For more information please see our FAQ page or get in touch with us.
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